The Paradox of Choice : Why More is Less (Mengapa Lebih itu Justru Kurang)

Whether we’re buying a pair of jeans, selecting a long-distance carrier, choosing a doctor, or setting up a 401(k), everyday decisions—from the mundane to the profound challenges of balancing career, family, and individual needs—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. We assume that more choice means better options and grea…