Buku

The Evolution of Consumer Behavior : Theories of Engagement, Influence, and Digital Interacion

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Penilaian

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This book provides a thorough analysis of how technology, digital platforms, and social media are revolutionizing the way we interact, share, and consume information. This book delves into various theories that explain the new dynamics in the relationship between consumers and brands.
From the Interactive Consumption Theory, which underscores the importance of two-way interactions between consumers and brands, to the Dynamic Consumer Role Theory, which highlights the evolving roles of consumers in the modern marketing landscape, each chapter offers deep insights into how today's consumers are far from passive. Instead, they actively create and share content, influence purchasing decisions, and shape brand perceptions.
By exploring these theories, readers will gain a better understanding of how to harness consumer engagement, social influence, empowerment, and the dynamic roles of consumers to craft effective and relevant marketing strategies. This book is an invaluable resource for marketing practitioners, academics, and anyone interested in understanding the transformation of consumer behavior in the digital age.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8342 YOE t

Penerbit

Jambi : Sonpedia Publishing., 2024

Deskripsi Fisik

vi, 175 hlm.; 23 cm

Bahasa

English

ISBN/ISSN

9786238634545

Klasifikasi

658.8342

Tipe Isi

Cetak

Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perilaku Konsumen

Info Detail Spesifik

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Pernyataan Tanggungjawab

Yoesoep Edhie Rachmad

Versi lain/terkait

Lampiran Berkas

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